The Alliance Cosmetic Group launched SILKYGIRL in June 2005, adding new excitement to the landscape of color cosmetics in the mass retail market.

SILKYGIRL offers a complete range of high quality color cosmetics, fragrances and personal care products that will meet the needs of discerning consumers in both the urban and suburban markets.

SILKYGIRL's brand personality is fun, young, colorful and exudes confidence. The core promise of the brand is delivered through the latest color and fragrance trend with high quality specifications of the products.