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BRAND STORY
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GOODAL is a skin care brand under CLIO Cosmetics that combines the use of innovative processing technology and the power of natural ingredients, to create unique, highly-functional Korean skin care products.

 

Good + all

 

The words “good” and “all”embrace the values goodal pursues.

“All the good things, things that are good for all”

 

goodal has always found and always will find natural ingredients that are good for your skin and the most ideal and mildest formula for all skin types.

 

Brand Philosophy - Fresh Catch!

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goodal harvests raw ingredients during peak seasons when they are at their freshest.

We then use “Air-bubble brewing process“

that slowly brews clean water and dense bubbles to extract good ingredients so that their effects can be delivered to skin directly.

 

Brand Philosophy – High Performing Skincare, High Performing Clean Skincare

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Goodall is a brand that provides a high-functioning clean skincare solution that can be harvested fresh as soon as the energy of Korean natural ingredients is concentrated and feels mild but changes in skin.

 

Brand Philosophy – Clear Clean Formula

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goodal’s 4 active Ingredient lines and 18-free formula

 

By combining each cosmetic's functional ingredient

to deliver efficacy to skin. According to its CLEAR CLEAN GUIDELINE,

goodal promotes clean skincare products that contain none of the 18 ingredients that are potentially Harmful to skin and have four different active ingredients.