In Edinburgh, Scotland, one can find Napiers, the country's oldest medicinal herb clinic, with more than 150 years of history and expertise in the field of herbal medicine. With skin-loving formulas created based on Napiers' traditional herbal processing methods, belif brings together age-old concoctions with LG's cutting-edge skincare technology to bring you an extensive lineup of fuss-free products that say what they do, and do what they say.

Brand name was derived from the word, "believe" to embody the brand's pursuit of the ultimate truth for your skin. Sharing the same pronounciation as "belif", belif represents trust and commitment to deliver the highest quality in ingredients, formulation, safety and benefits for customers.