E:ye is more than just a beauty brand; it's a celebration of self-love and self-care. E:ye believes that the journey to beauty starts with the way your eyes express your true self. When people see you through your eyes, that's where self-love takes root in your heart.

E:ye draws first impression, starts from e:ye fall to heart. Its inspiration from the Hokkien dialect for “LOVE”, and “NEED” symbolizing the connection between love and beauty. We believe that true beauty originates from love. With E:ye, we invite you to embrace your essence, to cherish your uniqueness, and to recognize your inherent worthiness of love. With E:ye, we want to empower you to look and feel your best, and we create a brand that You Need (Unique).